To create affordable residential dwellings to the needy
To inspire comfortable living for the middle income group
To build value consistently by ethical business in the long run
Be a people oriented organization where the environ would be produce their best
Be a cost-effective continually improving organization
Maximize the long term return to the stakeholders while keeping up the social responsibilities
Leadership: situational, courageous to consolidate and sustain
Integrity: Be genuine
Passion: emotionally committed
Quality: inspired collectively to do the best