• To create affordable residential dwellings to the needy.
• To inspire comfortable living for the middle income group.
• To build value consistently by ethical business in the long run.
• Be a people oriented organization where the environ would be produce their best
• Be a cost-effective continually improving organization
• Maximize the long term return to the stakeholders while keeping up the social responsibilities
• Leadership: situational, courageous to consolidate and sustain
• Integrity: Be genuine
• Passion: emotionally committed
• Quality: inspired collectively to do the best